A series highlighting some of Urban Outfitters best selling items from each catagory from their website. This suite of branding could be used as banners in the window of the store, for social media posts or seen here as a set of posters. I wanted to create a clean but fun branding that doesnt distract from the item being sold. Bold colors with a clear type with handwritten and hand drawn elements to add a fun touch similar to past UO advertising.
Originally done as my application to Urban Outfitters Graphic Design Internship
Logo
For the “best” in the logo and “you” in the tagline, I used a sharpie and wrote a cursive/script best repeatedly until I found one I liked. I scanned them and made them into a vector so I could manipulate it in illustrator.
Along with “best” I drew some elements to also be scanned incased I wanted to use them at all.
Scanned written elements and texts
Advertisements created to promote items from the best sellers section of the Urban Outfitters website.
Print Collateral
